To develop a successful brand strategy, we worked closely with our usual collaborator and brand consultant Cecilia Martin. Together we developed a stakeholder engagement programme which includes workshops at Heronsgate Primary School and discussions the local community and main stakeholder groups.

From that exhaustive research, we came up with the final name of “Woolwich Exchange”. We developed a brand, strategic pillars, positioning work and key messages for this new brand. From now, things will be done “In the Woolwich Way”.

From a solid and engaging brand strategy, we developed a vibrant and bold identity that perfectly represents the lively and expressive spirit of Woolwich. The “Evolving W” becomes the key graphic elements as main actor in the brand exercise, being a direct reference of the nature of the place, in a constant evolution and from a strong history.