TM is ready



We started out in 1998 with a manifesto and a clear set of principles. (design for communications. smart concepts. groovy colours. all challenges relished. all media covered. saving the planet. open 24 hours.) Back then we were a rarity – championing sustainability and creating effective, beautiful communication design.

Today so much has changed. Our sustainability objectives are no longer niche – demand and activism have increased awareness, driven pioneering advances in materials and techniques, and focused attention on the needs of communities. We’re all for it, let’s go!

We have a core team of designers and doers but we’re part of a much larger whole, the Useful Simple Trust. We share space and knowledge with engineers, architects, sustainability experts and design educators. This breadth of experience gives our practice design ambition and environmental rigour.

Sophie Thomas

Founding Director

My practical experience in the delivery of award-winning, innovative and highly sustainable communication projects has taken me to some amazing places, from a scientific laboratory searching for dark matter deep down a North Yorkshire mine for the Weller Astronomy Galleries to high in the sky on top of the Super Trees looking down on the beautiful Gardens By The Bay in Singapore. I have had the privilege of working with some brilliant people both in the Thomas.Matthews team and as our clients, bringing challenges and complexity to my day to day.

I established the studio in 1997 with Kristine Matthews in a small flat on Bermondsey street. We established it on strong ethical and sustainable foundations, and these continue to be fundamental. I campaign on these at industry and government levels and have established a number of social enterprises that aim to advance the design industry’s capacity to respond to environmental challenges through knowledge sharing and investigation.

My long-term interest in sustainability and materials has led me to share my experience of closed loop thinking with other designers, and in 2012 I founded The Great Recovery, a programme to build capacity and understanding of circular design in the materials supply chain through practical exploration (i.e. tearing things apart and re-designing them). This programme ran through the RSA to 2016.

I have a letterpress print shed in my garden, created campaigns in glass and I collect ocean plastic from around the world as well as holding a Thames foreshore license and am currently a Covid volunteer vaccinator.

Sophie Thomas

Founding Director

Leah Harrison Bailey

Creative Director

I joined Thomas.Matthews in 2013 after years running a graphic design partnership founded whilst at the Royal College of Art. Now Creative Director, I lead our talented TeaM and am involved in all the projects that come into the studio. As a member of the Useful Simple Trust leadership team I have spent three years on the executive board and continue to be involved in the running of the wider trust.

My role is naturally multifaceted and requires many responsibilities – from working directly with clients, developing strategy and directing design to company running and, very importantly, tea making.

I have spent over 20 years working in the design industry, initially in Edinburgh and then in London. My experience is broad and varied but I have found my creative home working for positive impact delivering communication in the built environment. From exhibitions to brand strategy – I love the opportunity to define a challenge, imagine an answer and realise a solution in physical form.

I also read, walk the South Downs and tidy up after small people.

Leah Harrison Bailey

Creative Director

Jamie Burns

Senior Designer

I joined Thomas.Matthews after working as a Junior Designer at Objectif, who are a Graphic Design studio specialising in design in the built environment as well as classic book design. My experience here was an exciting first step into the design industry coming out of a BA Hons in Graphic Design at The University of the West of England.

During my time at TM I have been involved in a spectrum of interesting projects across digital, print and spatial design. The most rewarding project has to be my involvement in developing environmental graphics at Sheffield Children’s Hospital.

My studies in Bristol were key to sculpting my evolving understanding and values within design. I seized the opportunity to explore themes as a multi-disciplinary designer and discover my interest in design as a tool for social change.

Outside of the studio I enjoy visiting galleries and exploring new parts of London by bike. In the summer months I like to explore further afield around the UK, to places like Cornwall, in my self-built camper.

Jamie Burns

Senior Designer

Iain North

Junior Designer

My journey with Thomas.Matthews began in the autumn of 2021 after a long, exciting and sometimes challenging year spent focusing my creative efforts towards design and I feel very privileged to have joined such a supportive and lovely team who align with my values of sustainability and good design.

As a proud Jack-of-all-trades with a love of variety and learning new things, my entry into Thomas.Matthews has been incredible; my first month saw me creating everything from infographics to video edits, and even developing an icon suite to aid in the launch of a new brand!

From my background in fine art and printmaking, to freelancing for a video production company and most recently to Shillington College where I graduated in 2020, I feel equipped to take on the challenges that working at TM will give me.

Outside of the studio, I’m a keen singer/songwriter and SCUBA diver hoping to tour the world one day with my guitar and an underwater camera. Recent achievements include a 500+ day Duolingo Spanish streak and making fresh pasta from scratch.

Iain North

Junior Designer

Chin Cheung

Commercial Manager

I joined Thomas.Matthews in September 2018, after 5 years as an Art Buyer and Production Manager at a top 3 DBA agency, specialising in FMCG branding, and 10 years previously in the print industry, working with some of London’s leading design agencies, cultural institutions and luxury brands. I was drawn to Thomas.Matthews’ ethos and creatively led approach and the clients and sectors we work with.

I’m responsible for the scoping, programming and production outputs of the studio and third-party collaborators, supporting the internal team and our clients – from bid to project delivery stages.

Outside the studio I can be found rummaging for vintage clothes at markets and on ebay.  I’m often found with a chocolate bar or biscuit in hand (both in and out of the studio) and 90’s Hip Hop on my playlists.

Chin Cheung

Commercial Manager