Signs for specialists

The gardens are a specialist research centre for industry professionals, rather than the general public. Modern botanical research now observes plants down to a molecular level and the identity we developed shows plants and their growth in the simplest but most specific forms taking inspiration from fractals and molecular structure. The mark is based on simple graphic forms that can be used to represent science and growth. We have used the dot and the line, as an interpretation of molecular studies – combined these are the starting point or ‘seed’ from which the rest of the identity grows. 

Guiding with pattern

The patterns grow from singular elements to identify the six unique botanical zones. By using unique patterns to identify specific areas, this concept strikes a balance between a traditional signage panel and an expressive trellis. By using pattern to identify we have created a branching structure that allows the signage to blend into its surroundings, while still being practical and informative. 

Credits
Photography: Gigi Ho