Influences of the pattern appear within the bespoke display typeface and icon set. The chosen building identity’s colour palette compliments it’s architectural materials – a vivid blue, green to purple spectrum grounded by a deep black copper. A set of distinctive sub-brands represents each one of the five destinations within the Forum, defined through colour, and graphic language.

The wayfinding signage has a strong and elegant style that compliments the architecture and enables smooth navigation through the building’s complex series of mezzanine levels connecting new and existing spaces. The pattern was also applied to staff uniforms, merchandise and a special commemorative plaque to open the by Her Majesty The Queen, revealing an engraved Bronze metal antiqued plaque. The building is now in constant use by the students and is a great success for the University.