Internal brand workshop facilitation

Our first step was to listen. We ran workshops to probe and better understand STUFISH’s needs, which helped us to define the core characteristics of who they are. It became clear that the company holds no creative boundaries – they create ambitious and pioneering work across many different disciplines. Regardless of the task, the same approach of care, creativity and knowledge goes into everything they do.



Defining a strong conceptual idea

We categorised their approach into two key principles: Creativity and Expertise. Both of these principles underlie all the work STUFISH creates, fusing together to represent their core. Using this as our conceptual lead, we developed a comprehensive update to the STUFISH brand assets package including identity guidelines, tone of voice document, presentation templates, printed media and online collateral.