TM is ready

TM works tirelessly

TM thinks differently

TM lives united

Search

Storey Club Signage

British Land

Storey Club provides personalised working environments for ambitious businesses in great locations. Our signage realises the identity in built form with beautifully sustainable materials that stand out in busy Paddington Central.

What we did

Wayfinding & Environmental

Signage made from recycled plastics

Following Storey Clubs brand guidelines, we wanted to express the boldness and brightness of the brand onto the materials. Due to the Storey Club being the only location where the logo is used on the exterior of a building, it was important to conjure a distinct look and feel whilst not being overbearing or too dominating.

We looked into some options for unusual and sustainable materials, bringing a premium yet distinctive dimension to the surfaces of the signage. We decided to go for Smile Plastics as the main substrate for the sign. The glass was removed leaving the recycled plastic sheet and the patinated metal frame to hang together with the light glowing through the cut-out logo.

The result was stylish signage which matches the spirit and sophistication of the building, yet giving a warm welcome to the visitors or any person who wants to benefit of the wide range of office spaces and other areas Storey Club has to offer.

About

Work

Thinking

Contact

020 7307 9292 / studio@thomasmatthews.com
We are part of the Useful Simple Trust, a family of professional design practices driving change: Expedition, Thomas.Matthews, Useful Projects, Think Up and Useful Studio. Our experienced and committed engineers, architects, designers and strategists work side-by-side creating purpose-driven design for our changing environment.
Privacy policy
© Thomas Matthews 2023
Useful Simple Projects Limited trading as: Thomas.Matthews Communication Design, Registered in England and Wales No. 07419875