Signage made from recycled plastics

Following Storey Clubs brand guidelines, we wanted to express the boldness and brightness of the brand onto the materials. Due to the Storey Club being the only location where the logo is used on the exterior of a building, it was important to conjure a distinct look and feel whilst not being overbearing or too dominating.

We looked into some options for unusual and sustainable materials, bringing a premium yet distinctive dimension to the surfaces of the signage. We decided to go for Smile Plastics as the main substrate for the sign. The glass was removed leaving the recycled plastic sheet and the patinated metal frame to hang together with the light glowing through the cut-out logo.

The result was stylish signage which matches the spirit and sophistication of the building, yet giving a warm welcome to the visitors or any person who wants to benefit of the wide range of office spaces and other areas Storey Club has to offer.