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No Shop Installation

Friends of the Earth UK

Friends of the Earth wanted us to design a poster for the launch of International Buy Nothing day. We challenged the brief and worked with them to build ‘No Shop’, a temporary installation that drew media attention to the need to curb our buying habits.

What we did

Campaigns & Interventions Design for Print Exhibition & Interpretation

Turning consumerism on its head

No Shop was a temporary installation in the heart of the UK capital, devised to stop planetary exploitation of resources and people. After challenging the brief to push the idea further than just a poster, we appropriated the language of shopping: shop fronts, receipts, sales coupons and shopping bags to form the No Shop ‘brand’ – turning consumerism on its head.

Visitors to No Shop were provided with a shopping bag filled only with a receipt (totalling zero) that described the need to stop consuming and question our buying habits. Shop posters were screenprinted over recycled sales billboards and were hung in an empty shop. The walls were papered with images of empty shelves and a solitary cash desk stood in the middle devoid of money. Images of No Shop have been in many books around the world, it has a longevity of its own, even though it was only open for 4 days.

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020 7307 9292 / studio@thomasmatthews.com
We are part of the Useful Simple Trust, a family of professional design practices driving change: Expedition, Thomas.Matthews, Useful Projects, Think Up and Useful Studio. Our experienced and committed engineers, architects, designers and strategists work side-by-side creating purpose-driven design for our changing environment.
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