Turning consumerism on its head

No Shop was a temporary installation in the heart of the UK capital, devised to stop planetary exploitation of resources and people. After challenging the brief to push the idea further than just a poster, we appropriated the language of shopping: shop fronts, receipts, sales coupons and shopping bags to form the No Shop ‘brand’ – turning consumerism on its head.

Visitors to No Shop were provided with a shopping bag filled only with a receipt (totalling zero) that described the need to stop consuming and question our buying habits. Shop posters were screenprinted over recycled sales billboards and were hung in an empty shop. The walls were papered with images of empty shelves and a solitary cash desk stood in the middle devoid of money. Images of No Shop have been in many books around the world, it has a longevity of its own, even though it was only open for 4 days.