Communication and identity were key when talking to a design heavy audience. We developed a simple iconic logo that could become a vehicle to assist dialogue and networking, both key parts of the programme. The look and feel spread through all collateral both digital in the website to physical in the spaces it occupied.
The first programme of events was sponsor hosted by the Design Council and pulled together a diverse and comprehensive selection of debates, workshops, master classes and excursions running for a week with an incredibly broad spectrum of over 70 speakers from around the globe including Michael Braungart from Cradle to Cradle, Dorothy Mackenzie and Clive Grinyer, ARUP, IDEO, New Economics Foundation, chemist Mike Pitts from CKTN and commissioners including the London 2012 team.
Around two thousand people signed up for these events with over 85% attendance rate. Greengaged successfully ran a second series of events in 2009 hosted once more by the Design Council where five distinguished guest curators each ran a day on their chosen topic in sustainable design including Biomimicry, behaviour change and materials choices.
Greengaged.com peaked at 20,000 hits per day in the week of the London Design Festivals with commissioned design bloggers writing daily pieces and every event recorded through video or audio to be made into downloadable podcasts and transcripts. In 2009 greengaged ran a design workshop at the inaugural Beijing Design Festival.
