Causeway Hotel

National Trust


Identity | Signage & Wayfinding

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The Causeway Hotel has been part of the story of the Giant’s Causeway and its visitors for over 170 years. It takes the best of traditional Irish hospitality, local food and cosy surroundings, and delivers a great experience that comes with the feeling of being a part of the history of the Causeway. 

Using the iconic, historical and striking sign as a starting point, the Thomas.Matthews team have refined and crafted a carefully balanced logotype and identity. As part of the project, the team also created a signage & wayfinding system for the interior of the hotel. TM helped apply the identity through hotel collateral and environmental graphics. Stories of the Causeway and hotel are dotted throughout, on beer mats, menus or in bedrooms, making the most of their rich history.

We worked closely with the National Trust, who bought the hotel in 2002 to ensure an identity that was individual enough for the hotel but that sat respectfully with the National Trust brand.

“From the start TM were truly professional, the creativity and calm that was instilled was exemplary, Leah was a complete gem to work with. Her personality was always spot on and the distance between London and Northern Ireland was never an issue and communication was seamless! The vision, presentation, creation and delivery of the project was fabulous. It has helped the hotel create a solid identity on Ireland’s No1 Tourist destination. I really enjoyed the whole process from start to finish…” –  Sean McLaughlin, General Manager.

Hotel images: Jill TateElaine Hill