Entrance Reception
St. Mary's University
Working alongside sister company, architectural practice Useful Studio, we delivered brand integration and environmental graphics within the refurbishment of the main entrance and reception of St Mary’s University.
What we did
Brand Strategy & Identity Exhibition & Interpretation Wayfinding & Environmental
Focusing on the long history of St Mary’s, we looked to the original University crest for inspiration. We felt it was important to communicate the connection between the rich heritage of St Mary’s and the youth who shape the 21st Century University.
We extracted elements from the crest and worked them together to create bespoke brand patterns which were used alongside other graphics in the main reception space to affirm the brand presence without over reliance on the full crest.
A high-quality and welcoming arrival space that portrays the values and identity of this unique University.
For more information of the project visit Useful Studio.
Photography: Jill Tate
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We are part of the Useful Simple Trust, a family of professional design practices driving change: Expedition, Thomas.Matthews, Useful Projects, and Useful Studio. Our experienced and committed engineers, architects, designers and strategists work side-by-side creating purpose-driven design for our changing environment.
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