As part of Transport for London’s ‘Transported by Design‘ project, Sophie and the team were invited design a poster to celebrate the 100th Anniversary of Edward Johnston’s icon Johnston font.
In 1916 the work of the calligrapher Edward Johnston became synonymous with the unification of The Underground Group. Under the direction of Frank Pick, Johnston created a font that ran across the entire network of railways which had, up to that point, all used different signage and different typography.
Removing the serifs, Johnston created a font that was readable, simple, clear and ultimately reassuring for the travelling public. 100 years on and London’s commuters are still directed around the capital’s transport system by the work of Edward Johnston.
Thomas.Matthews was selected alongside a handful of the UK’s most exciting graphic and design agencies including: Alan Kitching, Sea Design, Studio Frith and Pentagram.
The posters will be on show at an exhibition entitled “The language of London” at KK Outlet in May, displayed throughout the London Underground during June, and for sale online via the TfL website from 13th May 2016.