Useful Projects Rebrand

Useful Projects


Identity | Rebrand

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Useful Projects is a sustainability consultancy for the built environment. They work on major urban development projects, and with organisations, to develop sustainability and circular economy strategies, and to identify opportunities for innovation.

As sister company within the Useful Simple Trust, Thomas.Matthews was commissioned to create Useful Projects’ new identity and brand. We researched the market and competitors, and developed a conceptual approach based on Useful Projects’ sustainable development framework (know as the UP Sustainability Wheel). Bold colours and icons represent the unique process elements that work together to deliver sustainable solutions: Place, Environment, Community, Resource, Economy, Governance, Resilience. These graphic icons are scaled to deliver bright, bold, impactful communications for the Useful Projects team.