The graphic approach embraced the idea that the chefs and participants making the model were the architects and builders of Eat London. With this in mind we developed a construction-inspired aesthetic – using bright primary colours, bold text, icons and hazard tape. This simple and iconic look is fun, but it also worked to enable diverse participants to understand the value of their involvement and connect with the event, food and the city.

Illustrations playfully juxtaposed cooking utensils and builder’s tools to highlight the idea that some skills are shared by architects, designers, chefs and everyday cooks.