Meixi Lake Living Lattice

Client
Franshion Properties

Status
Autumn 2014

Scope
Brand | Identity | Signage and Wayfinding | Environmental manifestations | Exhibition concept, content and design


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About
The Living Lattice is the £20m flagship building for the new £6bn Meixi Lake Eco city in Changsha, Hunan Province, China. Commissioned by Franshion Properties, this sustainable building exhibition centre is an exemplar in low carbon design and innovation. The building communicates the sustainable vision for the Eco city, which is one of the first eight in China and comprises of almost 15 million square meters of development and a predicted population of over 300,000.

Thomas Matthews designed the building brand, wayfinding signage and exhibition as part of an all British design team lead by Feilden Clegg Bradley Studios, with Atelier Ten, BRE and Wilder Associates, and managed by Beijing based Eco-Intel.

The building’s identity is derived from an infinity loop representing the sustainable nature of the city. The loop, in repetition, creates a brand expression lattice pattern which is adopted across the architecture, interior fit-out, landscape design and marketing material providing a consistent visual language. Colour palettes and use of pattern are inspired by the location of the Eco-city built around water, creating fluidity and dynamic natural systems.

Wayfinding is designed around a family of signs from sculptural welcome signs, to functional wall signs, all of which are being produced locally, ensuring efficiency of materials and with sustainability and environmental concern.

The exhibition communicates China’s commitment to sustainable development and is designed around the need to engage the local audience with sustainable living. As the flagship of one of China’s first 8 Eco-cities, it is paving the way for future living: In balance with nature. Dynamic content tells the story about how sustainable cities will influence lives, woven around a central ‘Tree of Life’ installation. The visual narrative, including video and audio, takes visitors on a journey to understand the need for Eco-cities.

The Living Lattice is in construction and due to open in the Autumn of 2014.

Team:

Architects: FCB Architects
Engineer:  Atelier ten
Landscape design: Wilder Associates
Project management: Eco intel, China