ActionAid

Client
ActionAid

Status
2004 – Ongoing

Scope
Identity | Illustration | Website | Print | Campaign | Social Change


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About
Thomas.Matthews has an ongoing relationship with ActionAid. Here is a selection of projects:

Get on Board (2005)
A bus travelled from Johannesburg to the G8 Summit in Edinburgh collecting people’s messages on third world debt. These were delivered to the world leaders as part of the Make Poverty History campaign. Simple but striking hand written messages were applied to the small bus that took the epic journey through Africa and Europe.

People of all ages, status and nationalities contributed their messages to the leaders involved in the G8 summit. From small villages in heart of Africa to the muddy fields in Glastonbury festival massages were collected. These were delivered to Tony Blair at Downing Street before going off to Edinburgh.

PowerDown (2007–08)
ActionAid’s PowerDown campaign was designed to spread the message about the global effects of climate change. The collateral sought to educate school children on turning off lights, TV’s and other electrical items after use. We created the identity, posters, stickers, school toolkit and website for the campaign. Templates of the paper models were supplied as part of the toolkit so children could build their own.

Send My Friend to School (2004–15)
The ‘Send My Friend to School’ campaign kicked off in 2004 ­to raise awareness of the 100 million children who are without schooling worldwide. The campaign gave the world leaders 10 years to push for getting as many of these children into education systems. The studio has been closely involved in the campaign throughout its duration, developing the yearly concept with the school’s team and designing the campaign collateral. 2015 is the final year for the campaign (and world leaders are failing in their targets for education as a given right to all). Below are some examples of the campaigns.