100% Design 2014

Client
Media Ten

Status
In progress

Scope
Creative campaign | Show design direction | Wayfinding & Signage


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About
100% Design is the design destination during the London Design Festival, and September’s 2014 event will be the 20th edition of the show. This year’s creative campaign needed to reflect an exciting and imaginative concept that celebrates the show’s heritage.

The Design Kaleidoscope is an interpretation of this year’s show theme ‘serendipity’. A Kaleidoscope, by it’s nature is a constantly changing visual, and by definition is derived from Ancient Greek as the “observation of beautiful forms”. Over 20 design kaleidoscope images have been created to represent the thematic areas on the show floor: Interiors, Eco, Design & build, Kitchens & Bathrooms, Workplace and International.

The campaign uses products such as Thomas Heatherwick’s Spun Stool and the Cullen Dish Wall light to form kaleidoscopic images. Over 20 design kaleidoscope represent the thematic areas on the show floor: Interiors, Eco, Design & build, Kitchens & Bathrooms, Workplace and International.