Client: LIFT / Location: London / Date: 2008
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thomas.matthews developed the identity for The Lift and Lift Festival 2008, a ground-breaking mobile venue and meeting place designed by architects AOC. The brand identity takes its inspiration from the distinctive silhouettes created by the structure. Alternative views of the structure were traced and used throughout the identity. The brand was applied to brochures, posters, t-shirts and signage.
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