5th January 2010

Behind the idea in the Metro

Sophie guest edits for D&AD.

Sophie was invited by D&AD to contribute to its recent thought-piece series for London’s Metro daily paper. The series have been highlighting a weekly guest editor’s choice of design or product where interesting, and in this case sustainable things are happening.

Sophie chose to showcase the super smart and innovative company ‘Worn Again’ founded by Cyndi Rhoades and focused on their new range designed by Christopher Raeburn. The raw materials for this range come from deconstructed Eurostar uniforms and decommissioned Virgin parachutes. This collaboration between D&AD and Metro aims to get readers talking about creativity and to give them insight into what makes good design.

Read the piece here: http://dandad.typepad.com/dandad/ and in today’s Metro on your tube journey (remembering to recycle it after you have read it!)

Posted by: Sophie

Links: Advertising, Editorial, Green, Sustainability, Talks