We have therefore decided to return three of these packs to you for re-use (though even as I write this letter there has been no success in obtaining a postal address). As a lobby group for the National Association of Paper Merchants who claim compliance with PAS 2020 I would suggest that your direct mail should follow two simple rules in order that it does not undermine its message:

Firstly – make sure your mailing list is up to date. This will stop you sending out multitudes of mail to people who no longer exist, or overload the mailbox of a studio unnecessarily. Secondly – if your piece is delivered to the wrong destination it has the chance to be re-used (remember the age old mantra of re-use before recycle) by including a return address on the outside, halting its painful and wasteful journey straight into the recycling bin (if its lucky).

Whilst we at thomas.matthews believe in the power and impact of great print, we fundamentally believe in sustainable thinking and efficiency in every decision from concept to delivery.

Yours sincerely,
Sophie Thomas